Unlock Smarter Keyword Research with AI

If you’re juggling multiple passions, keeping up with SEO trends while managing your content creation can feel overwhelming. Traditional SEO tools like Ahrefs and SEMrush offer plenty of data—but they’re expensive, time-consuming, and often leave you stuck with keyword lists that feel forced or irrelevant.

I’ve spent over a decade in SEO, and I’ve found that using AI tools like Google Gemini and ChatGPT not only simplifies keyword research but helps me get from research to creation faster. Plus, it doesn’t break the bank.

In this guide, I’ll show you how to:

  • Find high-impact keywords using custom AI prompts
  • Uncover NLP (Natural Language Processing) terms and LSI (Latent Semantic Indexing) terms
  • Optimize for Google and Bing using both Gemini and ChatGPT for comprehensive coverage
  • Streamline your entire content creation process while protecting your energy as a multi-passionate creator

Let’s dive in and take your keyword research to the next level—without burning out.

Why I Use Both Google Gemini & ChatGPT for Keyword Research

Different Search Engines, Different Insights

Google Gemini taps into Google Search data, while ChatGPT pulls from Bing. Using both tools helps me optimize content for Google (the #1 search engine globally) and Bing (the second-largest). Each tool brings unique insights to the table, offering different keyword suggestions, search trends, and variations.

Two Brains Are Better Than One

The results you get from ChatGPT and Gemini won’t always be the same. That’s a good thing—it means you’re covering more ground and maximizing opportunities for visibility across search engines.

Two boys with different approaches to thinking
Two boys with different approaches to thinking

My Complete AI-Powered Keyword Research Workflow

Step 1: Start With a Seed Keyword

I begin with broad two-word keywords, which I call “seed keywords.” For example, instead of the overly broad term “gardening,” I use something like “indoor gardening.”

Prompt:

I want to become a topical authority for the following topic: {broad two-word keyword, topic, or niche}.

Create a list of related subtopics I need to cover to achieve topical authority in the fastest way possible.

Step 2: Expand Your Keyword List with Subtopics

Once I have subtopics, I refine my research:

Prompt:

I will provide a list of subtopics for my topic: {your original broad two-word keyword, topic, or niche}.

Generate the top 10 three-word keywords related to each subtopic. 
Include search intent, estimated search volume, and estimated competition for each keyword.

Here’s my list of subtopics:

{paste the list}

Step 3: Generate Long-Tail Keywords

To dive deeper:

Prompt:

Generate 4-5 word long-tail keywords related to {your original topic}.

Choose keywords that target different search intents.

Step 4: Uncover NLP & LSI Terms

Once you’ve gathered a solid list of keywords, it’s time to optimize for semantic relevance:

Prompt:

I will provide a comprehensive list of keywords related to {your topic}.

Generate a list of NLP terms and LSI terms relevant to each keyword.

Step 5: Track, Prioritize, and Create

I use a Google Sheet to:

  • Track keywords used for each piece of content
  • Calculate the ratio of search intents (informational, navigational, transactional)

Prioritization Tip: I focus on keywords I’m excited to create content for. While low-competition keywords are SEO gold, maintaining motivation keeps me consistent—and that’s where the real growth happens.

Why I Ditched Traditional SEO Tools

Tools like Ahrefs and SEMrush are powerful, but:

  • They’re expensive for solo creators.
  • They often generate overwhelming lists of 1,000+ keywords—most of which don’t sound natural.
  • They slow down the process, creating friction between ideation and execution.

AI-powered keyword research is faster, more conversational, and generates keywords that feel natural and are easier to integrate into meaningful content.

When to Revisit Your Keyword List

I only revisit my keyword research when:

  1. I’ve covered my initial list of keywords.
  2. A new trend emerges.

My philosophy? Bias toward action. The sooner you move past research and start creating, the sooner you’ll see results.

Final Thoughts: Streamline Your Keyword Research with AI

Using Google Gemini and ChatGPT together maximizes your visibility across platforms, reduces time spent on research, and frees up energy for what matters—creating content.

✅ Use Google Gemini to find keywords optimized for Google Search

✅ Use ChatGPT to uncover opportunities across Bing and generate creative angles

✅ Prioritize excitement over perfection to sustain long-term momentum

Ready to take your keyword research to the next level?

Explore more insights in the AI & Automation category and learn how to streamline your creative workflow without burning out.

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